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DOTOD 品牌 & 包装客户端
2015-07-28

DOTOD 
品牌 & 包装客户端 
DOTOD 
是一个新品牌的果汁从德国慕尼黑。项目目标传达公司价值观和理念通过其身份,从而建立品牌资产。
创造性的解决方案这些饮料首先是健康和充满了各种必要的维生素。我这种想法中体现多色点,发展个人的模式和颜色调色板的每一种水果。此外,该公司自称为青年品牌更多。为了这方面付诸实践,我使用主要的协会与当今的年轻一代,其中包括不断运动、 变化和社区。这就是为什么在符号中的点相连,每次都以不同的方式,但保持相同的想法。因此,这一概念变得更加独特和动态在同一时间


DOTOD

Branding & Packaging
 
Client
DOTOD is a new brand of fruit juices from Munich, Germany.

Project goals
Communicate the company values and philosophy through its Identity, thus establishing a Brand Equity.


Creative solution

These drinks are first of all healthy and full of various necessary vitamins. I embodied this idea in multicolor dots, developing individual patterns and color palettes for each sort of fruit. Besides, the company describes itself more as a youth brand. To put this aspect into practice, I used the key associations with the present-day young generation, which include constant movement, changes, and communities. That is why the dots in the symbols are connected, each time in a different way but the idea staying the same. Thus, the concept becomes more unique and dynamic at the same time.





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