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EXTRAVIRGEN
2015-06-19

Extravirgen是墨西哥品牌的天然和有机产品,无麸质,牛奶和防腐剂。名称提及产品的积极性能。

 

我们的品牌解决方案是基于诚实的价值。我们开发了一个非常清晰的图形语言,得到远离装饰品和分心。排版是主要的元素和线索的沟通;通过分层,我们提供了更多重视产品而不是品牌。与此同时,我们使用在全部包装一个看透资源。为什么我们得到这个解决方案的原因是因为该产品是真正的好,并且提供了采邑是如此之高比他们不会为了销售需要重新解释。

 

徽标的排版起着与缺少的某些细节中的字符,这使得参考以下事实,该产品不具有不必要的元素可能是有害健康,保持和只示出了最好的部分。



Extravirgen is a Mexican brand of natural and organic products, free of gluten, dairy and preservatives. The name makes reference to the positive properties of the products. 
 
Our branding solution is based on the value of honesty. We develop a very clear graphic language that gets away from ornaments and distractors. The typography is the main element and a clue to the communication; through hierarchy we gave more importance to the product than to the brand. At the same time, we used a see-through resource in all the packaging. The reason why we get to this solution is because the products are genuinely good and the benefices that offer are so high than they don't need reinterpretations in order to sell. 
 
The logo’s typography plays with the absence of certain details in the characters, this makes reference to the fact that the products don’t have unnecessary elements that could be harmful to health, keeping and showing only the best part.



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